Apple's Expected Television Set May Be in TV Makers' Hands

Two Canadian telecoms reportedly have Apple TV set prototypes in their respective development labs, according to Canada's largest national newspaper.

Brands Will Spend $10 million On Promoted Tweets By Super Bowl LI

Five years from now brands could spend $10 million on promoted tweets during the Super Bowl, according to an industry observer. But first, brands need to learn how to use Twitter and avoid Sunday night's Toyota disaster, in which the car maker ended up spamming people who used game-related hash tags. Sponsor "It makes complete sense that the most watched television event will also turn into the ...

Doritos Wins Brand Bowl 2012

According to the 400,000 tweets monitored by BrandBowl2012, Doritos was the most effective brand to advertise on the Super Bowl telecast on the NBC Television Network this year. Br

Gingrich brands rival Romney with 'liberal' tag

Newt Gingrich is calling GOP president rival Mitt Romney a "pro-abortion, pro-gun control, pro-tax increase liberal."

Employers and Brands Use Gaming to Gauge Engagement

More companies are turning to gamification — offering games that let their customers win points for certain activities — as a way to build both loyalty and a trove of data.

Genius Brands International Names Denise Kovac Marketing Director and Head of New Direct Response Division

SAN DIEGO -- Genius Brands International, Inc. (OTCQB:GNUS.OB - News), developer and marketer of entertainment products including the award-winning Baby Genius(R) line of music and education-based products and characters, ...